WHAT WE DO

Whether your business is a multinational, or you are a sole entrepreneur, branding the unique, defining aspects of your business creates a vital point of difference.

Brand building begins with awareness. Ideally, your brand should be ‘top of mind’ within its product categories and associated with key customer benefits. Without awareness, there can not be differentiation or connection, brand preference or loyalty. A logo and a tag line are a good start, but a great brand is more than this: capturing an organization’s personality, they are deployed consistently across all aspects of communications, creating brand awareness and recognition.

At Duotone we’re passionate about brands that project business values, possess clarity and evolve naturally over time. If you’d like to inject life into your brand, then we are the people to talk to.

Our branding capabilities include:

• Brand Strategy
• Brand Identity
• Logo Design
• Stationery Systems
• Marketing and Communications
• Print, Promotion, Packaging & Exhibition collateral
• Signage, Wayfinding, Environmental signage
• Copywriting

View our branding portfolio >>

Website design comes in many guises and many levels of quality. An effective website makes a real business difference, while a poorly designed website can have your customers running to the competition.

Duotone have designed e-commerce web sites for online retailers, established corporate websites and intranets, created successful online charity events and built online communities for music fans.

Our website projects focus on delivering online experiences that capture attention and balance ease-of-use with brand cohesion and clarity. With the most current technology at their core, our websites can be easily adapted to accommodate a range of business levels, and scaled to evolve with your individual needs.

But don’t just take our word for it . . . email duotone

Our capabilities include:

• Website Design & Development
• Website Copywriting
• Online Strategy Review and Analysis
• Online Brand Development
• E-commerce Strategy & E-commerce Development
• Email Marketing Campaigns
• Interface Design
• Intranets & Extranets
• Database Design & Development
• Content Management Systems
• Search Engine Optimization
• ASP.net Website Hosting
• Website Reporting & Analytics

Just Completed

	AGE CONCERN HAMILTON
	www.ageconcern.gen.nz

	MIDLAND PET-CT
	www.midlandpetct.co.nz

	CHIM CHOO REE RESTAURANT
	www.chimchooree.co.nz

	JENNY MAGEE LTD
	www.conversity.co.nz

Our clients value our extensive graphic design and publishing experience. Our design team has received awards for their project work on environmental and annual reports and exhibition displays.

We collaborate with our clients to create a plan that is both cost and time-efficient. Our graphic design capabilities include:

Developing your brand’s voice

The art of communication begins with the written word. Creating a compelling story that stirs your audience is central to brand stories that inspire and drive passionate commitment from its fans.

Writing for the internet is an art that is quite different from preparing copy for a media release or magazine article. That’s where Duotone can help. With two decades professional writing experience under our belts we can ‘tweak’ your existing copy and provide fresh insight into your key messages and business strengths.

Our wordsmith services include:

• Dynamic, search engine optimised Website copy
• Media Releases & Magazine Articles
• Company Profiles & Marketing Collateral
• Newsletters & Advertisement copy
• Brochures & Product Information Sheets
• Tender Documentation / EOIs
• Exhibition Essays & Reviews

Offline, online and everything in between, Duotone focus on fresh, engaging dynamic copy whether it’s for your website or company newsletter.

If you would like to enhance your brand’s voice and message, or have any questions, let’s talk: phone Duotone 07 839 0052.

An effective design strategy aligns a consistent brand identity across a broad range of marketing material. Print, interactive, packaging and environmental design all offer distinct opportunities and impose specific limits.

Duotone delivers strategic design solutions that bridge your online and offline communications effectively and consistently, giving you a definitive voice and place in the market. We continually challenge our own creative thinking in pursuit of the optimal solution.

We carefully consider every stage of development, and pay rigorous attention to each detail in order to deliver clear, strategic messages tailored to your target audience. Duotone deliver market-aware design that inspires engagement, incites brand loyalty and advances your business success.