Duotone Design Portfolio - Waikato Motor Group

waikato motor group

Waikato Motor Group required an extensive rebranding exercise when after 10 years the original logo was deemed in need of a freshen up. With the logo redesign in place, the brand has been widley apllied across both internal and external materials, inlcuding: quarterly newsletters, direct mail campaigns and customer loyalty progammes. WMG's brand is dynamic, solid and robust, conveying a trustworthy, reputable vehicle company.

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In early 2004 a business decision was made to re-brand Waikato Motor Group. AS our old WMG logo had been around for in excess of 10 years and was well-recognized, I knew this would be no easy feat. I engaged Duotone to assist in moving WMG’s print collateral into the 21st Century. Andrew and Jo took on board all of our thoughts and concerns, whilst still managing to take us ‘outside the square’. I am really pleased with the new brand direction which has worked well on all our print materials to the overall look of the new building, signage and direct mail campaigns.

Tracy Martin, Waikato Motor Group