Pilgrims Organics

Pilgrims Organics

The tagline 'As Nature Intended’ sums up the Pilgrim’s approach to producing some of New Zealand tastiest organic beef and lamb from the heart of the King Country. A rustic hand-crafted finish was a vital element in positioning the boutique organic brand as wholesome, friendly and home-grown. Duo Design worked with Pilgrims Organics from the start, creating the brand name and strapline, logo, advertising, website design: helping propel the new business to market with full media and marketing assistance included. The launch of Pilgrims Organics received strong media attention in publications including Cuisine, Dish, Sunday Star Times and the Waikato Times.

Scope of Work

  • Logo & Graphic Design
  • Naming & Brand Identity
  • Advertising & Signage
  • Stationery Design
  • Packaging Design
  • Website Design & Build
  • Communications Planning
  • Media Planning & PR
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