Waitomo General Store

Waitomo General Store

After launching the Pilgrims Organics brand, the Pilgrim's family engaged Duo Design to create a new brand for their relaunch of the old Waitomo General Store. An iconic landmark required an iconic logo conveying both nostalgia and charm. Duotone designed an eye-catching, integrated brand identity to carry across both building fit out, signage, stationery and design.

Scope of Work

  • Logo & Graphic Design
  • Naming & Brand Identity
  • Packaging Design
  • Signage
  • Media Planning & Launch
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