We were commissioned to develop a bold identity to complement the new owner's vision for the (former) National Hotel. Embracing the heritage and original hotel name a new era for 'The Nash' was born. Duo Design chose a bright turquoise palette and an Art Deco style of type to capture the sense of style and space the restaurant conveyed. Duo Design's original logo design for Alpha St Bar and Kitchen was an integral part of a business relaunch and building makeover. Our logo design concepts embraced the heritage feel of the iconic Cambridge hotel, while at the same time conveying a contemporary fresh approach.