Starting with a logo design, the client brief for Duo Design from leading UK based IT specialists Red Rata was to produce a unique contemporary brand with a strong NZ accent. As ex-pat kiwis, the partners wanted to stand apart from their more tech-centric peers. Red Rata's logo and brand identity developed for Red Rata incorporates an uncluttered layout, classical typeface and bold Pohutukawa red to ensure this brand stands boldly apart.