A big part of Duo Design’s creative work is developing or evolving brands. For renowned architect Bryan Windeatt our role combined brand design and brand story-telling to convey the magic of his creative endeavours.
The starting point was embracing both the people and place. The Windeatt family home and studio base is St Joseph’s – an historic relocated convent that under Bryan’s considered eye has evolved into an eclectic and breath taking home. St Joseph’s sits at the heart of the identity so we have created a logo that references the two crosses that sit atop St Joseph’s roof (a motif repeated throughout the interior) and entwines that with the WINDEATT name. The typeface has its base in history, and was chosen deliberately to contrast heavily against the neutral, sans serif, cool and contemporary branding the bulk of architectural brands have adopted over the past decade. The two T’s at the end of Windeatt are intended to reference the T square / historical tools of architecture reflecting the client’s lifelong love of construction and craftsmanship.
Using a bold palette and unexpected typeface we have forged a unique identity for our client.