Duo Design were approached by roofing contractors Makuch to design a new company logo to improve their profile in the construction sector. The creative brief informed our design concepts: This logo is designed to endure and always appear stable, trustworthy and robust. Looking for a simple element to depict Makuch's versatility, we came up with a logo design based a recurring triangle that references traditional roof lines and scaffolding in an unexpected way. Crisp and directional, the new logo employs a classic gray and red colour palette, and underpins our branding and signage design work for Makuch.